[ CAMPAIGN SYSTEM ]
Stadium of the Future Deposit Campaign
Led creative direction for a multi-channel campaign promoting deposits for Stadium of the Future, using a unified visual system to connect current team identity with future stadium development.
Collaborators·Design, Marketing, Digital, Ticketing
The campaign needed to generate early commitment for Stadium of the Future while clearly communicating a forward-looking vision for the franchise across multiple touchpoints.
Decisions
- 01
Introduced gradient mapping as a core visual system to unify campaign assets
- 02
Applied the radial jag element to reinforce brand identity within a future-focused context
- 03
Combined player imagery with Stadium of the Future renderings to connect present and future
- 04
Designed a consistent visual language that scaled across all campaign touchpoints
- 05
Balanced bold visual direction with clear deposit-driven messaging
Flow
Outcome
Delivered a cohesive, high-visibility campaign across digital, physical, and environmental touchpoints.
Established an early use case for gradient mapping within the broader brand system.
Reinforced franchise positioning around future development and long-term growth.